Kingsmill Resort

Your Kingdom Awaits

Historically, Kingsmill Resort had the perception of being an exclusive and opulent golf resort that catered to an older demographic. In an effort to attract a more youthful and diverse clientele, Kingsmill Resort tasked BCF with developing a new look and voice for the resort that would break their older, stuffy perception–one that would embody their truth of being a fun and playful destination for relaxed luxury in a warm, comfortable and approachable setting.

The “Your Kingdom Awaits” campaign puts the visitor in the crown and lets them discover their own, personal version of the royal treatment– with or without a throne.