Snowshoe Mountain

This is Snow Country

When it comes to being a premiere East Coast ski destination, snow is your most important amenity.

For our friends at Snowshoe, Mother Nature blessed them with tons of fresh powder while their competition was forced to maintain their runs with the manmade stuff. To help capitalize on their abundance of pow pow, the This is Snow Country campaign was launched with a mix on online, print and Washington, D.C. metro station takeovers to show the ski and snowboard world that Snowshoe Mountain isn’t just another ski resort, it’s snow country.