An airport is generally viewed as a means to an end.
In order to gain an emotional connection to our audience, we couldn’t focus on the airport’s amenities alone. We had to make it relatable and position Norfolk Airport as a partner in the everyday lives of our consumers.
The It’s a Great Day to Fly campaign focused on the joys of airline travel. Launched through TV, radio, digital banner ads, print ads, OOH and community sponsorships, the campaign brought the joy of traveling with Norfolk International Airport to Hampton Roads. It’s a Great Day to Fly Indeed.