Must be the cobblestones.
A George Washington’s stones throw across the Potomac River from Washington D.C., Alexandria, Virginia had long positioned itself as the historical bedrock of Northern Virginia. While the renowned Old Town neighborhood features charming cobblestone streets and was the site of significant historical events, many travelers were no longer motivated by history alone. Partnering with Visit Alexandria, we launched the fully integrated Extraordinary Alexandria brand campaign, showcasing their historic streets with a modern twist and celebrating the passion and quirk behind one of the most extraordinary cities in the country.
ROI increased from 4:1 to 6:1 one year after Extrondinary Alexandria was launched
Occupancy up 3.6% over 2013
RevPar up 6.9% over 2013
12% increase in media coverage in Q1 2013
Organic visitation to VisitAlexandriaVA.com up 48%. Google traffic alone increased 55%
Website visitation increased 19% year over year, and page views increased 57.7%