Operation Smile

Change Forever

Operation Smile has offices all over the world, but was lacking one unified voice to move their brand forward.

For Operation Smiles’ 30th Anniversary, we created the Change Forever brand to do just that. Through digital banner creative, events, posters and a fully immersive microsite and social film featuring Tony Hawk, we launched the Change Forever brand to the world.

The Change Forever interactive microsite and its accompanying film, 100% produced by BCF, shares the journey of a smile from the donation all the way to the child whose life is Changed Forever from the surgery. All the user has to do is share an image of their smile and the journey begins, ending with a child in Honduras receiving that exact smile.