Aspen Chamber Resort Association
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Aspen is well-known as a premier ski destination, but travelers are unaware of its year-round appeal. Aspen Chamber and Resort Association sought to turn that around while differentiating Aspen from its competitors.
Aspen is no average mountain town - its outdoor pursuits, cuisine, people and culture embody a refusal to settle for mediocrity and exhibit openness toward influences from all walks of life.
A highly geo-targeted media plan focused on luxury travel seekers makes optimal use of a limited budget in a largely online campaign. Rich media banner ads and promotional mobile banner ads directed consumers to online booking.