Aspen Chamber Resort Association

CHALLENGE

Aspen is well-known as a premier ski destination, but travelers are unaware of its year-round appeal. Aspen Chamber and Resort Association sought to turn that around while differentiating Aspen from its competitors.

2014 Aspen Defy Ordinary from Aspen, CO on Vimeo.

Insight

Aspen is no average mountain town - its outdoor pursuits, cuisine, people and culture embody a refusal to settle for mediocrity and exhibit openness toward influences from all walks of life.

strategy

A highly geo-targeted media plan focused on luxury travel seekers makes optimal use of a limited budget in a largely online campaign. Rich media banner ads and promotional mobile banner ads directed consumers to online booking.

RESULTS

  • 73%

    Aspen's central Reservation Agency

    up by 73%

  • 7%

    Occupancy

    Up by 7%

  • 40%

    Website Visitation

    Up by 40%

  • 6%

    Lodging Sales

    Increased by 6% year over year