Copenhagen

Valeria Palmertree
Destinations / Travel

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Remarkable Honor

Mel Williams

Remarkable Honor

They say visiting Arlington cemetery will change you. There are no words to explain what that even means. This is my attempt.

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Arlington Virginia

Mel Williams
Destinations / Travel

Work usually involves planned travel but there are times where we literally hop into cars and go. My recent trip was just that and it was worth every mile.…Read More

A Newbie's Perspective

Jeff Robertson
Agency Life

The story leading up to my career at BCF is one that is a bit hard to follow.…Read More

To The James Beard House I Go (Again)

Valeria Palmertree
Agency Life / Travel

Before you assume I was the one showing off my epicurean prowess at James Beard’s acclaimed culinary stage, let me clarify. This was my third time attending as the token PR person – after all, someone has to be the one keeping five chefs organized and focused, right?…Read More

Edinburgh

Allison Affeldt
Destinations / Travel

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Toronto

Joanna Howard
Travel

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Going back to Cali…

Greg Ward
Destinations / Travel

When I was a senior in college, I dated a girl whose father lived in Newport Beach, California and worked for Datsun, Nissan’s predecessor.  During spring break of our senior year, we went to visit him, and he was kind enough to let us borrow a brand-new Datsun 240Z T-Top to drive up to see my girlfriend’s sister in San Francisco.…Read More

Iceland

Morgan Ryder
Travel

To Do

Explore (via car) and be ready for the adventure of your life.

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Lights, Camera, Instagram

Mackenzie Wells
Destinations / Travel

We sit behind our phones and give our family, friends and in some cases, strangers, backstage access to our proudest moments, our travels, our inspirations and even our meals. We interact with our favorite brands – all on Instagram.…Read More

A Remarkable Story: Grommet Island

Kevin McCarthy
Agency Life

As we watched the hard work of the day playing back on the monitors, our eyes filled with tears. But they weren’t from the grind of a tough, 7-day shoot catching up with us. These were tears of pride. At that very moment, huddled around a tiny display, we were witnessing a beautiful story coming to life. Allie’s story. …Read More

Living without snow – mountain travel marketing in an era of limited snowpack

John Runberg
Agency Life

It’s no secret that changing weather patterns have resulted in chaos for many western ski destinations. It simply isn’t snowing – and resorts and destinations that built their consumer promise on fluffy white powder are rapidly finding there isn’t really much of a promise anymore. A map of the snowpack in the western U.S. clearly illustrates the problem. Those are some scary-red areas.…Read More

“Three Beaches. One Vacation” Goes Live.

Chris DallaVilla
Destinations

For those of you snowed in and snowed under over the last three weeks, now’s probably a pretty good time to start dreaming about your next beach getaway. Close your eyes and imagine it - a sun-drenched beach, warm sand and the true sound of happiness. Need a little inspiration?…Read More

Travel is unpredictable.

John Runberg
Travel

As I write this, the East Coast is enjoying yet another “greatest blizzard in history,” while the front-range of Colorado enjoys spring-like temperatures. In our home city of Virginia Beach, morning brought a cover of snow along the oceanfront, while at the same time, ski resorts in the Sierras have been forced to close because there simply isn’t enough snowfall again this year.…Read More

We’re Proud to Be Among the Graphis Advertising Annual Winners

Art Webb
Agency Life

We are stoked and humbled to have our recent work for Aspen Chamber selected as Gold and Silver winners in the Graphis Advertising Annual 2015 competition. To be featured alongside some of the most renowned and remarkable brands in the travel space is truly an awesome feeling.  Next time you’re in Aspen, be sure to give the Chamber folks a high five.…Read More

Life on Set and in Waders: A Sneak Peek at the Virginia Tourism Oyster Shoot

Valeria Palmertree
Destinations

Over the past nine years, we’ve had the honor to assist in being stewards of the “Virginia Is for Lovers” brand, one of the travel industry’s most iconic, serving as the AOR for the Virginia Tourism Corporation (VTC).…Read More

A Bite Out of the Culinary Travel Market

Valeria Palmertree
Travel

This week, BCF had the chance to visit our friends in Cumberland Valley, Pa. for their 5th Annual Tourism Summit, for which we were invited to attend as speakers on the topic of culinary tourism.…Read More

BCF being named as one of Outside Magazines best places to work

Greg Ward
Agency Life

There’s one magazine I read cover-to-cover every month, and as an agency guy, you might think it’d be AdweekAdAge or some other industry pub.…Read More

Marketing Virtue

Art Webb
Agency Life

This link was forwarded to me by an agency friend and client, Joe Nevin, and it is a great example of a notion I've been chewing on for a while now: Marketing Virtue.…Read More

3 New Google Analytics Features That Travel Marketers Need to Be Aware Of

Casey Davenport
Agency Life

Recently, analytics geeks across the world tuned into Google's first ever live streamed Google Analytics Summit to learn the new features Google has been cooking up over the past couple months.…Read More

A New Brand of Extraordinary 2

Roxanne Coston
Destinations

Extraordinary Alexandria.

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A New Brand of Extraordinary

Kevin McCarthy
Destinations / Travel

Cobblestone streets. High-end boutiques. World-class restaurants. Throw in George Washington’s longtime home and a welcoming neighborhood vibe and you’ve got the makings of a pretty extraordinary place. Just ask the locals. Which we did – a lot of them.…Read More

May the George be with you.

Ginny Petty
Agency Life

What do Albert Einstein and a certain monkey named George have in common? They were both blessed with an abundance of what Eleanor Roosevelt called “the most useful gift,” curiosity.…Read More

Worth the Investment

Greg Ward
Destinations / Travel

I admire people who have the passion to travel the world. Case in point, one day a few months ago I was in back to back meetings all day and had to escape the craziness just to catch up on a few things. So I packed up my laptop and my ever growing to-do list and made my way one block over to Red Star Tavern.…Read More

The F-Word

Kevin McCarthy
Agency Life

Fail. Fail. And fail some more. Not quite the shocking start you were expecting, eh? The most creative people in the world are the ones who know that every idea isn’t going to be perfect, and that’s ok. (See Einstein, Steve Jobs, Henry Ford) Success is a product of failure. When you embrace that reality, you’re on your way to remarkable thinking.…Read More

Unplug To Connect

John Runberg
Agency Life / Activities

There is an art […] or rather, a knack to flying. The knack lies in learning how to throw yourself at the ground and miss. … Clearly, it is the second part, the missing, which presents the difficulties. – Douglas AdamsRead More

Embrace Change, Change is Good

Jacinthe Pare
Travel

LIFE IS BUSY
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The Culture of Proactive Thinking

Greg Ward
Hotels / Travel / Activities

Account Service. Ugh, you take your car in for “service.”  The HVAC guy “services” your heat pump when it’s on the fritz. A waiter “serves” you dinner. Successful advertising and marketing isn’t about providing a “service.” – It’s being strategic about how you lead clients to reach and exceed their marketing objectives.…Read More

Good news for destination marketers everywhere: The Trust Chemical is on your side.

Art Webb
Agency Life

Trust is an essential ingredient in consummating a transaction. No trust – no sale. And today, gaining a consumer’s trust is no easy task. But for destination marketers everywhere, there’s good news. You have some inherent strength when it comes to establishing a trust-filled relationship with travelers… And there’s more to this fact than you may well know.…Read More

Disruption: the most effective – and rarely used – marketing strategy.

John Runberg
Agency Life

 

Let’s begin with a story about Disruption

Not too long ago the agency was asked to help improve the quality of the Chesapeake Bay watershed:

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You’re invited to The Assembly: What Mountain Destinations Ought to Know.

John Runberg
Agency Life

Hosted by Ralf Garrison, The ASSEMBLY is an extension of MTRiP’s Market Intelligence Services and the ongoing efforts to keep the industry informed; and provide “What You Ought to Know” to the industry.…Read More

The Ten Essentials of Building Productive Travel and Hospitality Brands (part 4)

Art Webb
Destinations / Hotels / Travel

Building a productive Travel or Hospitality brand isn't difficult.Read More

The Ten Essentials of Building Productive Travel and Hospitality Brands (part 3)

Art Webb
Destinations / Hotels / Travel / Activities

Building a productive Travel or Hospitality brand isn't difficult. In fact, contrary to many agencies' rhetoric, the process is rather simple.Read More

The Ten Essentials of Building Productive Travel and Hospitality Brands (part 2)

Art Webb
Activities / Destinations / Hotels / Travel

Building a productive Travel or Hospitality brand isn't difficult. In fact, contrary to many agencies' rhetoric, the process is rather simple.Read More

The Ten Essentials of Building Productive Travel and Hospitality Brands (part 1)

Art Webb
Activities / Destinations / Hotels / Travel

 

Great Travel Brands = Money in the Bank.

Bad Ones Need To Be Tossed.

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Facebook, Advertising, and Value

John Runberg
Travel

Not long ago, General Motors decided to pick a fight with Facebook. Their argument? Paid Facebook advertising has too little of an impact on consumers.…Read More

First Time Visitation – Travel Marketers Gift to Humanity

Greg Ward
Travel

Admittedly, the headline for this blog might come across a little highfalutin. As a marketer who knows the personal transformations that can happen during travel, I am on a mission to introduce and encourage people to visit new places and experience new things.…Read More

Make Social Pay – The Business of Social Media

John Runberg
Travel

Let’s get something out right in front. At the agency we believe in the power of great. We develop great ideas that solve big travel marketing problems – and return valuable (and measured) results. To realize this vision we know that there are four parts of every initiative – including every social media initiative – that must be great:…Read More

Make Social Pay - The Results of the MTS | BCF Social Media Survey

John Runberg
Travel

BCF and the Mountain Travel Symposium have set out to help the mountain travel industry up their social media marketing game.…Read More

Social Media Monitoring: What Matters Most

Chris DallaVilla
Travel

Welcome to the brave new world of Social Media Monitoring - i.e. brand telepathy. David Ogilvy once said that,  “Advertising people that ignore research are as dangerous as generals who ignore decodes of enemy signals.” Social Media Monitoring is the next generation of consumer research, one that is a game-changer and is perhaps as close to clairvoyance as marketers will ever get. …Read More

Mountain Travel Industry: The Honeymoon Period for Social Media is Over

John Runberg
Travel

IT IS TIME TO MAKE SOCIAL PAY We each know the reality.  For the past several years, travel marketers have struggled just to keep up with social media.…Read More

Think Insights + Google = Digital Marketing Happiness

Chris McCarley
Travel

What’s blue, red, yellow and green and provides a treasure trove of consumer trends, marketing insights and industry research? If you answered ‘Think Insights with Google’, then well done.…Read More

Vacation Planning ain’t what it used to be. Is that good or bad?

Greg Ward
Travel

I struggle with how the vacation experience has evolved in the digital age.  There is an upside and a downside to knowing practically everything about a hotel, destination, attraction, or restaurant prior to visiting. First, the downside:  Knowledge can have an inverse affect on adventure.Read More

Keeping It In-house

Keith Ireland
Travel

BCF In-house Production Means Less Cost, Better Creative Product for Our Clients Remember playing telephone as a kid? The more people involved, the quicker “Jimmy loves jell-o” became “Jimmy plays cello with Yo-Yo Ma.” The same can be said about creative productions.…Read More

Social Media Has Changed The Way Travel Brands Must Be Built

Art Webb
Travel

Stop Marketing, Stop Selling, Stop Promoting: Identify an Emotionally-Driven Brand Proposition and Tap into Social Gold Travel marketers are charging ahead at breakneck speed with social media marketing initiatives that are often a complete waste of time & money.  And if they’re not careful, they’re going to charge right off the edge of a steep, expensive cliff.…Read More

The Most Powerful Marketing Tool

Art Webb
Travel

This article was published by INSIDE BUSINESS. Looking for a Secret Weapon in Your Travel Marketing Arsenal? I have one.…Read More

A Clarion Call To Travel Marketers Everywhere

Art Webb
Travel

For as long as I can remember, I’ve been an environmentalist. While environmentalists come in all shapes and sizes, I happen to fall in the roll-around-in-it, climb-it-ski-it-backpack-it-paddle-it-flyfish-it category. But – regardless of how I engage in the environment at any given time, I love and respect it. Profoundly so. It’s brought me more joy than I can begin to express.…Read More

Courage.

Art Webb
Travel

The changes predicted by the latest census provide travel marketers a once-in-a-career opportunity to redefine the rules of travel marketing: If we’re the first within our competitive set to recognize how to harness this change (rather than run from it), success will follow. If we’re the first to truly understand the changing face of America, increased market share will be ours. And if we’re the first to recognize the evolving values and lifestyles these changes bring with them, we’ll ride the crest of this wave of change. …Read More

BCF Walks the Red Carpet. Well, Sort of…

Danya Bushey
Agency Life / Travel

For E! Channel groupies, Joan Rivers fans and Twitteratis alike, the beginning of each year is all about awards season. At BCF, awards season means something a little bit different.…Read More

THEY GIVE TROPHIES FOR AWESOMENESS?

Kevin McCarthy
Agency Life / Travel

Yes, heavy ones. In a creative tornado of pint glasses and black button-downs, BCF once again took over the Hampton Roads Addy Awards, taking home a radio flyer’s capacity of honors. Once the dust settled, the total count came to three golds, six silvers, two Judge’s Choice, and one Best of Show for Virginia Tourism’s :30 Wine TV.…Read More

Got our Google On

Katherine Taylor
Agency Life / Travel

MEDIA!!! Is in the HOUSE!!! You can find BCF all over the place – next door at Starbuck’s, surfing at the beach, walking down the streets of Richmond, thousands of miles above the ground flying across the country, and now in Google’s Partner Listing.…Read More

Hey LOL Cats, The Rabbit's Watching You

John Runberg
Travel

A quick check of my calendar informs me that 2011 is officially the Year of the Rabbit. This is the perfect sign to represent a resolution that we strongly recommend to our clients – spend less money on website design and features. What?…Read More

Virginia Beach for the Win!

Danya Bushey
Destinations / Travel

Where to begin??? 10 teams, two days, six challenges and $10,000! I’d say that about sums up the first Virginia Beach Adventure Race, but truthfully, it doesn’t come close. This zany event was the brainchild of the PR department, but ended up involving every facet (and virtually every person) in the agency.…Read More

Beach Forecast: Sunny with a Chance of Brilliance

Art Webb
Travel

For those of you who know me, it’s not a surprise to learn that I was very interested when the president of our company suggested the idea of hosting a research forum for our clients on the impending travel forecast for 2011.  Each month we report numbers, charts and percentage point changes for everything from RevPAR to visitation forecasts, and occupancy numbers to media interaction rates for…Read More

Who's Got It and Where They Live: The True Story of Money in America

Greg Ward
Travel

A Deep Dive into the True Financial Health of Every Generation from Sea to Shining Sea & Even Sheboygan BCF, in partnership with Oxford Economics, is launching a groundbreaking research study. It may well redefine the parameters used by marketers, economists and researchers to identify and measure real wealth across generations and within specific geographic regions.…Read More